White Label Casinos is looking for a Senior CRM Manager to join our enthusiastic and motivated team! This will be a full-time position based in our Malta office.
Who We Are
What exactly do we do here at White Label Casinos? Well, that’s easy! We make white label casinos that players love. And that’s it! That’s literally our bread and butter. And we’re damn good at it.
By utilising our all-in-one casino solution, we’re able to create online casinos for our clients that stand out from the crowd. Because our casinos have flair, they have pizzaz, they have the IT factor that players are looking for. Did we mention we’re modest?
By choosing to work with us, your casino will come fully equipped with features that will set you up for success from day one. Your casino will be multi-licensed, loaded with more than 7,500 hit games, and our team of 160+ iGaming specialists will provide you with a range of managed services that’ll help make operating your casino easy.
Headquartered in Malta with staff all around the world, we have a diverse workforce of ambitious and hard-working weird and wonderful folk.
Position Summary:
The Senior Casino & Affiliate Manager is a dual-role position responsible for managing the day-to-day operations of the online casino platform and overseeing a high-performing affiliate program. The role combines operational oversight of games, promotions, and player experience with the strategic growth of affiliate partnerships to drive acquisition, traffic, and revenue.
Key Responsibilities:
Duties will include but are not limited to:
Affiliate Management
- Develop and execute strategies to grow the affiliate network across international markets.
- Manage affiliate recruitment, onboarding, and relationship building to ensure performance and retention.
- Monitor and analyse affiliate activity, providing reports, insights, and recommendations for optimisation.
- Negotiate competitive contracts and commission structures.
- Ensure affiliates are equipped with updated creatives, offers, and tracking assets.
- Collaborate with the design and content teams to deliver localised and conversion-optimised materials.
- Work with the CRM team to align campaigns, promotions, and bonuses with affiliate channels.
- Ensure affiliate marketing activities comply with regulatory and brand guidelines.
- Represent the brand at industry conferences, expos, and online networking events.
Casino Operations
- Oversee the day-to-day management of the online casino product, ensuring smooth functionality and a seamless user experience by monitoring and analysing casino performance metrics.
- Oversee onboarding of game providers, content management, and performance optimisation.
- Monitor and analyse key metrics to improve casino performance. Use data and insights to inform strategic decisions across both casino and affiliate verticals.
- Collaborate with CRM and design teams to tailor promotions for player retention and reactivation.
- Oversee game provider integrations, monitor game performance, and coordinate regular content updates.
- Ensure all casino content and promotions adhere to compliance standards and responsible gaming practices.
Requirements:
- 3+ years of experience in affiliate marketing within the iGaming industry.
- Strong understanding of affiliate marketing strategies, casino operations, and the iGaming ecosystem.
- Proven track record of managing and growing successful affiliate programs.
- Excellent negotiation and relationship-building skills.
- Strong analytical skills and experience working with data and KPIs.
- Experience with CRM systems, affiliate platforms, and casino management tools.
- Knowledge of compliance, legal requirements, and industry best practices.
- This is a hybrid position, and the candidate must be located in Malta.