White Label Casinos is looking for a Senior CRM Manager to join our enthusiastic and motivated team! This will be a full-time position based in our Malta office.
Who We Are
What exactly do we do here at White Label Casinos? Well, that’s easy! We make white label casinos that players love. And that’s it! That’s literally our bread and butter. And we’re damn good at it.
By utilising our all-in-one casino solution, we’re able to create online casinos for our clients that stand out from the crowd. Because our casinos have flair, they have pizzaz, they have the IT factor that players are looking for. Did we mention we’re modest?
By choosing to work with us, your casino will come fully equipped with features that will set you up for success from day one. Your casino will be multi-licensed, loaded with more than 7,500 hit games, and our team of 160+ iGaming specialists will provide you with a range of managed services that’ll help make operating your casino easy.
Headquartered in Malta with staff all around the world, we have a diverse workforce of ambitious and hard-working weird and wonderful folk.
Position Summary:
As the Senior CRM within White Label Casinos, you will be responsible for analysing, developing and implementing comprehensive CRM strategies that enhance competitive customer engagement, drive player retention, maximise lifetime value, player engagement, and reactivation in a fast-paced online casino environment.
Key Responsibilities:
Duties will include but are not limited to:
- Research competitor’s activities, based on GEO’s and offerings, report findings and adjust robust CRM strategies to ensure they remain competitive and up to date.
- Design and execute customer retention and engagement strategies that drive player loyalty and lifetime value based on promotional and triggered campaigns based on different brand positioning and targeted GEO’s.
- Analyse customer data and behavior to identify trends, segment audiences, and develop targeted marketing campaigns.
- Own and manage all CRM communications across email, SMS, push, and in-app channels.
- A/B test content, timing, and segmentation strategies
- Recruit, mentor, and manage a team of CRM managers, and analysts to achieve business goals.
- Utilize CRM tools and analytics to monitor the effectiveness of campaigns and strategies.
- Prepare and present reports on CRM activities, performance metrics, and customer insights to senior management.
- Use data-driven insights to continuously optimize CRM strategies and improve customer experience.
- Work closely with product, marketing, customer support, and IT teams to ensure CRM initiatives are aligned with company objectives.
- Collaborate with the product team to enhance customer journey and user experience across all touchpoints.
- Partner with the design team to ensure consistent messaging and branding in CRM communications.
- Develop and manage the CRM budget, ensuring all activities are cost-effective and deliver a positive ROI.
- Ensure all CRM activities comply with relevant regulations and standards, including data protection and responsible gaming.
- Work with the compliance team to stay updated on regulatory changes and implement necessary adjustments.
- Self driven in keeping up to date in latest trends, research, webinars and presenting recommendations and findings to the team.
Requirements:
- At least 3 years of experience in CRM, preferably within the iGaming industry or a similar fast-paced environment.
- Proven experience in developing and executing successful CRM strategies that drive customer retention, engagement, lower player churn and boost ROI.
- Demonstrated experience in leading and managing a team of CRM professionals.
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Proficiency in CRM tools and software, such as Salesforce, HubSpot, or similar platforms.
Excellent level of English communication and interpersonal skills, with the ability to work effectively with cross-functional teams.
- Strong project management skills, with the ability to manage multiple initiatives simultaneously and meet deadlines.
- Knowledge of data protection regulations and responsible gaming practices.
