
Addition of new vertical allows operator partners to quickly launch competitive product
19 June 2025 – White Label Casinos has launched White Label Sportsbook for operators on the IGP platform, a purpose-built solution designed for operators who want best-in-class performance, customisation and speed.
The new platform, built by a leading B2B sportsbook provider, is developed for today’s player and market expectations, allowing new white label operators to instantly compete with market leaders.
The launch sees White Label Casinos complement its leading casino offering, allowing its operator partners to expand its product portfolio, with a fast, scalable and reliable sportsbook solution.
With live streams across all leagues, sports and matches, 200+ elite traders provide custom odds that are tailored to operators’ audiences, not just recycled feeds.
Gamification tools available without third-party add-ons take the offering to the next level, with a focus on engagement, not just bonuses, setting a new standard for retention and LTV.
Additionally, tools such as risk & fraud management, licensing, payments and affiliate solutions, ensure a true white label sportsbook, helping operators quickly launch their new vertical.
Mathias Hitzfitz, Director of Technical Project Management at White Label Casinos, said: “Our new sportsbook isn’t just an add-on, it’s a core driver of operator growth. With world-class trading, speed, and player-first design, we’re setting a new standard for what white-label partners should expect.
“This launch is an exciting evolution of our market leading offering, ensuring clients can broaden their product portfolios with a new vertical, helping them better compete in a crowded marketplace.”
About White Label Casinos
White Label Casinos is a multi-licensed supplier of – you guessed it – white label casinos. The company is made up of an experienced team of 160+ iGaming specialists working together, to demonstrate that it doesn’t need to be expensive, difficult, or time consuming to start an online casino.
That’s because the company’s all-in-one white label solution, together with their sportsbook and crypto offerings, make it easy for both individuals and businesses to start their own online casino quickly and affordably.
To learn more, visit WhiteLabelCasinos.com