
Okay, real talk time. ICE Barcelona 2025. What an event!
We may be feeling ourselves a bit after the few days of chaos – success has left us feeling entitled to a few bragging rights. With our most engaging stand yet, great conversations and networking across the industry, we took everything up a notch this year – and still had time to have a laugh. Time for us to walk you through everything we had on offer, and reflect on why this show, was the show for White Label Casinos.
Stand 2B29 – Where the Magic Happened
You could’ve spotted us from a mile away (literally, our ‘Win A Trip to Jamaica’ sign could be seen from the very back of the hall). Our stand was sleek, modern and designed for maximum impact. Here’s what we had going on:
Geoff Says Relax - Enter our Massage Zone
This was easily one of the biggest highlights of our stand. No one comes to these things expecting to find a moment of relaxation. But we, wanted to provide more than just the expected.
After hours of standing and schmoozing, is there anything better than a relaxing massage? Especially when delivered by the most smiley and ridiculously talented masseuses in town. They even treated our team at the end of each day. And we can confidently confirm, they were the best! They’ve just started their own business, so we might just have to keep bringing them back.

The Game of All Games - The Loot Chute
Now, let’s talk about the real showstopper – the tubes. (This is where you’ll need us to explain ourselves…) Who doesn’t love to feel like a kid again? And what better way to do that than with a bean bag toss game. Everyone did in fact, love it!

From the moment the show started at 10AM on Day 1, to the moment it closed to announce the winner at 4PM on Day 3, we had a queue out our ears. Literally.
The concept was simple – each player threw 5 bean bags each, at a massive wall with MASSIVE TUBES. Each tube had a different point value – 20, 40, 70, and 100. We had some impressive high scorers getting a respectable 470 points, but one lucky legend completely crushed it with a perfect score 500 points.
One participant even had high hopes of winning down to a very brief and promptly rectified technical error. Sorry Daniel, there’s always next time!
“For a brief moment it could have been so different… Yes… this was down to technical difficulties. And yes… it was all quickly resolved. But I was still dreaming of cocktails and playing Kokomo in my head. Anyway… congrats guys (don’t worry about a thing). Definitely my favourite stand the show!!!”
Daniel Loughrey

Prizes and Give-Aways
Now, the tubes and bean bags in themselves were enticing – but the real hook here was our overall prize. An all-expenses-paid trip to Jamaica!! Our lucky winner, Jeff (oh, the sheer irony of our winner having the same name as our mascot, albeit a different spelling of#Geoff) will now be off on this trip of a lifetime with a buddy of his choice, to experience horse riding on the beach, jungle zip lines, and rum and coffee tastings. Not too shabby.

While not everyone could snag the grand prize (let’s be real, we can’t send everyone to Jamaica), we wanted to make sure our points scorers weren’t walking away empty-handed. We had plenty of goodies for everyone, from branded tote bags, hoodies, and beanie hats to bottle opener keychains and notebooks. For those feeling a bit nostalgic, we even threw in some mini rubber ducks and stickers to channel your inner child. Because why not?
Casual Lounge Area
For those who preferred to do business in a more laid-back setting, our lounge area was the place to be. With our new White Label Casinos couches, a constant stream of coffee, and enough chill vibes to make you forget you were technically still working – this was the perfect spot for our more informal meetings, and just some general rest and chit chat.
Private Meeting Zones
We know no one wants to shout over the sound of hundreds of people, stand music and give away announcements when you’re trying to talk shop. So, our private meeting zone was a hit. It gave us the chance to have back-to-back meetings that weren’t interrupted by the usual conference chaos. It was a minimalist setup with a slightly new approach with a black wall and crisp white text, and yes, client testimonials playing on screens because, well, we’ve got to brag a little. We even threw in some plants for good measure – nothing says ‘professional’ like a few leafy greens.

Wrapping It Up – Another Year, Another Win
In the end, ICE Barcelona 2025 was a great success. We saw strong results in new networks with business interest, brand exposure, and had a lot of fun along the way. Our stand was buzzing with activity, and we were able to make valuable connections, meet new people, and even enjoy a bit of relaxation thanks to our amazing masseuses.

So, until next year… we’ll be here, plotting how to outdo ourselves once again. Because, let’s face it, we’re a little competitive.
For anyone that missed us at ICE and wants to chat about our white label solutions, crypto casinos, sportsbook integration, or leading managed services, reach out today.
See you at IGB London!