The Importance of Casino Gamification

the importance of gamification

Gamification is something that can have a huge impact on the success of an online casino, but before we tell you why that is, let’s make sure we’re on the same page with regards to the definition of the word gamification. And for that, we’ll rely on good old Google, that has provided us with the definition below courtesy of Oxford Languages.

The application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service.

Now, that’s not necessarily the most crystal-clear definition of gamification, but it’s accurate enough for the purposes of this article because it essentially implies that gamification is the process of making a product or service more fun to use, which is exactly what we use gamification for across all casinos using our white label casino software.

If you really stop to think about it, it seems a bit silly that online casinos are making an effort to gamify their games because the games themselves are quite entertaining in their own right. However, gamification is really just a means for a casino to be competitive by differentiating their offerings from the offerings of other casinos.

You see, the core offerings of the overwhelming majority of casinos are more or less the same in terms of the games that are available. Even though there are thousands upon thousands of games from hundreds of different game providers, most casinos these days utilize the same or similar game aggregators, which means that the same games can be found at nearly all online casinos. And that’s precisely why marketing techniques such as gamification can have a huge impact on the success of an online casino.

For example, if a player is trying to decide which casino to play at and things are fairly equal between the casinos they are considering, something like gamification can be the deciding factor in which casino they ultimately choose. This is just one example of how gamification can have a huge impact in terms of assisting with new player acquisition numbers for an online casino. But gamification can have a tremendous impact on retention numbers too, which is critically important because the longevity and loyalty of a casino’s player base is perhaps the biggest factor with regards to the success of an online casino.

At White Label Casinos, we were one of the first white label casino providers to recognize the importance of gamification and we took action long ago to secure a partnership with Unibo, which is a company that provides gamification services to online casinos. As a result of this partnership, all of our white label casino clients have access to a comprehensive suite of gamification tools that they can utilize to acquire and retain players, which gives them an edge over their competitors. Some of the gamification tools that are available to our clients include missions, chases, tournaments, races, jackpots, prize drops, and many others.

Casino Gamification Tools

These are the core gamification tools that are available to our clients through our partnership with Unibo, but there are many other extra benefits available that can be utilized to further enhance your offerings if you’re thinking about starting your own online casino.

Perhaps the best part about gamification is that it can be utilized in so many different ways, which means that your marketing team can dream up a bunch of creative and unique ways to integrate gamification into your promotions. And because we’ll help you manage nearly all other aspects of your casino via our array of managed services, your team will be able to dedicate as much time as needed to ensure that your casino stands out through the power of gamification.

If you’d like to learn more about how you can use gamification to enhance your online casino offerings, we invite you to contact us today!


Time to get cracking on your casino!