A Jargon-Free Guide to Starting a White Label Casino

White Label Casinos- Start your white label casino today

White Label Casinos

Let’s Get It Started

White label casinos are about as common in the iGaming industry as McDonald’s restaurants are in the fast food industry. Yet somehow, there is still a lot of mystery and confusion surrounding how to set up and run a white label casino. Therefore, we’ve put together this jargon-free guide outlining the step-by-step process we use to help our clients quickly, easily, and affordably start their very own online gambling business.

Step 1: The Initial Consultation

The first step in the process of starting your white label casino is having an initial consultation with us. This can take place either remotely or in person depending on your location and your preferences. The initial consultation with us is always free, always confidential, and there are no obligations required of you afterwards.

The purpose of the initial consultation is primarily for us to get to know one another. We'll tell you what a white label casino is, we’ll ask you some basic questions to better understand the expectations that you have for your casino and we’ll share with you some pricing information to ensure that you are comfortable with the costs involved. Our pricing is negotiable and varies slightly from project to project depending on your requirements, but we take great pride in being able to offer competitive pricing for our industry-leading white label casino solution.

Before we wrap up the initial consultation, we’ll be able to give you a realistic idea of how long it will take to bring your casino to market. While this can vary slightly, the average launch time is usually around 4-6 weeks, which is a much more rapid launch than if you were to build your own casino from scratch.

White Label Casinos Consultation
White Label Casinos Account Management Team

Step 2: Who You’ll Be Working With & Why

After the initial consultation, if you decide you’d like to move forward and work with us to get your online casino started, you’ll be in good hands because we’ve got more than a decade of experience providing successful white label solutions to our clients.

You’ll have a dedicated project manager assigned to you and they’ll be supported by our team of 140+ iGaming specialists. Our collective goal at this stage will be to help bring your ideas to life by creating your casino exactly the way you want it so you’re in a position to be successful immediately after opening your casino’s virtual doors.

Step 3: Confirming Your License & Target Market

By choosing to work with us as your white label provider, you’ll be able to operate your casino under our one of our gambling licenses without having to undergo the time consuming and expensive licensing procedures that are associated with obtaining your own casino license.

As a result, it’ll bring instant credibility to your casino, which will help boost your conversion rates with new players. And speaking of new players, because your white label online casino will be operating under our licenses, you’ll be able to accept new player registrations from a large number of regulated markets. This ensures diversity amongst your player base, which is critical to becoming one of the leading online casino operators.

White Label Casinos target your market
White Label Casinos Creating your website

Step 4: Designing & Creating Your Casino Website

When it comes to designing and creating your new casino website, there are numerous existing options to choose from, but we can also customize nearly all aspects of your casino as you see fit. This tailored approach is just one of the many ways that we can help your casino stand out from the crowd. We’ll help build and deliver a one-of-a-kind casino that you and your players are sure to love.

It's worth noting that all of the white label casinos we build are fully responsive, which means customers will be able to play on virtually any device and in any browser. This means that your players can play their favorite games at your casino on their mobile, tablet, laptop, desktop or just about any other device. Our casinos are compatible with all major browsers too so there won’t be any annoying hoops your players need to jump through in order to play.

Through research and experience, we know exactly what it takes to build a casino with a front end that’s advanced and yet simple to navigate. This combination pays huge dividends for our clients because it helps to not only boost conversions, but it maximizes player retention too and in the iGaming industry player loyalty is an absolute must in order for a casino to survive and thrive.

Step 5: Adding 7,500+ Games to Your Casino Lobby

You might be wondering about the types of games you’ll be able to offer at your casino if you decide to partner with us. After all, game selection plays a huge role when customers are deciding whether or not create an account at your casino. 

All of the white label casinos that we create come stocked with more than 7,500 games from over 70 of the most popular online casino software providers. The 7,500+ games in our gaming library are the best of the best too because we don’t integrate mediocre games just for the sake of boosting our game count. 

At our casinos, an example of some of the game providers we have partnered with include established companies like Greentube, Merkur, and Kalamba Games along with cutting-edge studios such as Push Gaming and ReelPlay. Between these companies and all of the others we have partnered with, you’ll be able to offer an extremely wide range of game types to your players including slots, table games, live dealer casino games, and many more.

White Label Casinos Portfolio of 7,000+ games

Step 6: Factoring in Gamification & Player Loyalty

These days, if you want to run a successful online casino, you can’t take a “set it and forget it” approach by simply opening up shop and hoping for the best. This strategy actually worked pretty well in the early days, but nowadays the industry is as competitive as ever, which means that you’ll need to differentiate your own online casino business from the rest.

That’s where our industry-best gamification tools and player loyalty perks come in to play. We don’t just create cookie-cutter white label casinos. Instead, we create unique casinos that are loaded with features your players are going to love.

We have teamed up with an exclusive gamification company to offer a variety of tools that our clients can use to maximize engagement. The company is called Unibo and some tools include tournaments, jackpots, missions, prize drops, and cashback. These tools help to enhance the playing experience for your customers and give an important advantage over the competition.

In addition to this, we offer things like bonuses, free spins, seasonal competitions, daily prizes, and many more promotional offers. And we are constantly researching innovative new ways to reward your players and boost your revenues.

Step 7: Money Matters: Payments, Currencies, Crypto, & Languages

In any business, money is a vital component, but that’s especially true when operating an online casino. After all, money is at the core of everything that happens on a minute-by-minute basis when it comes to casinos. Because of that, we’ve created a dedicated payment system team.

This begins with our integrated payment solutions, which allows your players to quickly and easily make both deposits and withdrawals using multiple payment methods (including credit cards and debit cards). Not only that, but the casino we build for you will be compatible with all of the major currencies, which includes leading cryptocurrencies like bitcoin. We even have a dedicated crypto casino solution available if that's something that interests you. Plus, our white label casinos are multilingual and allow players to select the language they are most comfortable with, which is incredibly helpful when it comes to banking.

White Label Casinos Player Management

Step 8: Player Management is the Key to Success

As you develop a player base for your casino, it’s imperative that you do everything to retain your players because that is the key to success for online casinos. As an experienced company, we understand just how important this is and we’ve done a few things in particular to help you excel when it comes to player management.

For starters, we’ll supply you with tools that will help you identify and cater to your VIP players. It’s a must to keep VIP players happy because there’s a very good chance that a large portion of your profits will be derived from a small number of high rollers. Secondly, we have a state-of-the-art risk & fraud detection system in place that will do wonders for your casino in terms of eliminating issues before they have a chance to occur.

Lastly, we offer 24/7/365 managed customer service that’s in-house so your players can get the help they need whenever they need it. We even have customer service agents in multiple languages to eliminate any potential barriers.

Step 9: The Proof is in the Pudding Platform

We are partnered with multiple white label casino platforms to help power each and every white label casino that we create and they're not just any old platforms either. They're award-winning gaming platforms that are configured with an intuitive back office which are actually quite complex, but at the same time it’s very easy to navigate and use. Our platform supports a wide variety of third-party integrations too, which can be very useful if you come across a product or service that you’d like to incorporate into your casino.

White Label Casinos Industry leading platform
White Label Casinos Marketing and Growth

Step 10: Marketing & Growth

When it comes to marketing your online casino, you’ll have complete control over how you go about this, but we won’t leave you empty handed because we have some tools at your disposal to help you with your marketing initiatives.

One of the most important tools we have for you to utilize is a built-in affiliate program. With this affiliate system, you’ll be able to quickly grow a network of affiliates who can promote your casino to a large number of potential players in a short period of time. We also have a wide variety of reporting mechanisms in place that you can use to analyze your operations, which will help you to identify things that are working well for your casino along with areas where there’s room for improvement.

Step 11: Responsible Gambling & Sustainability

In the early days of online casinos, responsible gambling was largely overlooked, but that’s far from the case in this day and age. Instead, responsible gambling is rightfully at the forefront of all of the most successful online casino operations including all of the white label casinos we’ve created on behalf of our clients.

We even have a dedicated team that’s solely focused on responsible gambling initiatives that we can implement not just for ourselves, but also for all of our white label clients. This is important because it helps with things like legal compliance and sustainability, but it’s also important because it’s simply the right thing to do. Something we like to say internally is that if you take care of your players then your players will take care of you.

White Label Casinos Strong Communication

Step 12: Continuous Communication is a Must

If you decide to partner with us to start your own online casino, we want you to know that you’re getting a white label casino provider that’s in it for the long run. We’ll be there for you every step of the way to ensure that we’re doing everything in our power to support you and your casino operations.

We’ll always be available to answer any technical questions that you have, we’ll supply you with regular tech updates and superior web hosting to ensure that your casino is always state-of-the-art, and our dedicated teams and managers will be in regular contact with you to discuss new ways that we can work together to boost your business.


Run your Online Casino

Step 1

The Initial Consultation

Step 2:

Who You’ll Be Working With & Why

Step 3:

Confirming Your License & Target Market

Step 4:

Designing & Creating Your Casino Website

Step 5:

Adding 7,500+ Games to Your Casino Lobby

Step 6:

Factoring in Gamification & Player Loyalty

Step 7:

Money Matters: Payments, Currencies, Crypto, & Languages

Step 8:

Step 8: Player Management is the Key to Success

Step 9:

The Proof is in the Platform

Step 10:

Marketing & Growth

Step 11:

Responsible Gambling & Sustainability

Step 12:

Continuous Communication is a Must

Time to get cracking on your casino!