Innovative Online Slots with Hit Mechanics

Not only does ReelPlay have a catchy and relatable company name, but they also have a fantastic assortment of catchy and relatable slot machines that your players are sure to enjoy.

With a portfolio of 25+ hit games, and with new games being released on a regular basis, we are excited to partner with ReelPlay to make all of their titles available to our clients via our white label casino solutions.

We’ve put together a full review of ReelPlay right here on this page so you can read about all of the different games that they’ve brought to the online market over the years. By the time you’re done reading our review, we’ll have told you everything you need to know about the online casino game provider ReelPlay.

About ReelPlay

ReelPlay Slots Provider Information

  • Based in Australia
  • Founded in 2014
  • Rebranded from Chance Interactive to ReelPlay in 2019
  • 25+ Online Slot Machines
  • Numerous Game Development Partners

Company Introduction & Name Change

ReelPlay was formed back in 2014, but at the time they went by the name Chance Interactive. In 2019, they rebranded from Chance Interactive to ReelPlay, which is the name they’ve been known by ever since.

They are located in Sydney, Australia and have been based there ever since their inception. What’s unique about ReelPlay is that in addition to creating their own casino games, they also collaborate with a number of different companies to help them develop their own games too, but we’ll tell you more about that a little bit further below.

Slots is the Name of the Game

At ReelPlay, the name of the game is slots, because they focus 100% of their time on creating fun and engaging slot machine games. They don’t dabble in any other verticals and we think that’s a good thing because it allows them to do what they do best, which is creating different types of slots that have proven to appeal to a large number of players.

Some of the ReelPlay games that have done really well for our white label online casinos include Bounty Hunt, Professor Clank’s Combinator, and Creepy Castle. This is just a small sample of their hit games because in reality, ReelPlay is one of those providers where virtually all of their titles perform well with players from around the world.

Infinity Reels Mechanic

What’s exciting about ReelPlay in particular is that they were the first company to invent the popular game mechanic known as Infinity Reels.

Other providers have since come out with their own variations of this type of mechanic, but ReelPlay was certainly the first to develop this mechanic and help it go mainstream. On games featuring Infinity Reels, the number of reels literally have the ability to expand to infinity so long as matching symbols continue to appear on them.

To date, ReelPlay has debuted a number of Infinity Reels games with titles like Age of Beats Infinity Reels, El Dorado Infinity Reels, and West Coast Cash Infinity Reels being amongst the most popular.

Megaways Mechanic

In addition to their own unique Infinity Reels mechanic, ReelPlay has also licensed the wildly popular Megaways mechanic from Big Time Gaming for use in some of their games. Some of ReelPlay’s titles featuring this mechanic include Atlantis Megaways, Hypernova Megaways, and Tiki Infinity Reels Megaways, which is a really fun game that features both the Infinity Reels and Megaways mechanics.

With both of these game mechanics at their disposal, along with others they’re sure to come up with in the future, we’re certain there will be a lot of very entertaining games being released in the future from this popular studio.

Best Gameplay Features

  • Unique Gameplay Mechanics
  • Amazing Sound Effects
  • Cutting-Edge Graphics
  • Wild Symbols Galore

In our opinion, ReelPlay is a game provider that’s reached elite status in the industry because they get a lot of things right. For starters, they release new games at regular intervals, but never too quickly to allow themselves enough time to make sure each and every game they create is poised for success.

Secondly, every game that ReelPlay creates is always loaded with some amazing sound effects that are supported by cutting-edge graphics. And as we just mentioned above, they are always incorporating unique gameplay mechanics into their slots that make them stand out from crowd.

Truth be told, we’re always giddy when ReelPlay is set to release a new title because we know that our white label casino operators, including our crypto casino clients, will have yet another exciting title to make available to their players.

Development Partner Studios

Somehow, even while staying busy developing their own content, ReelPlay manages to partner with several other game developers to assist in the game build process of their games too. Over the years, they have partnered with companies like Lightning Box, Games Lab, Boomerang, Hot Rise Games, High Flyer Games, Bad Dingo, and BB Games to help them create a number of great games. In some ways, these types of partnerships are much like the managed services solutions that we offer to our own clientele.

Some of the titles that have resulted from these collaborations include Kalahari Safari by Lightning Box, Towering Pays Excalibur by Games Lab, Volcanic Strike by Boomerang, Gods Vs Gigablox by Hot Rise Games, Odin’s Wild Hunt by High Flyer Games, Jaguar Super Ways by Bad Dingo, and Martian Miner Infinity Reels by BB Games. We’re excited to see what other creations are released in the future as a result of these collaborations.

Game Aggregators for Distribution

Speaking of collaborations, it’s also worth noting that ReelPlay teams up with a number of different game aggregators to help distribute their games. This includes companies like Yggdrasil Gaming, Relax Gaming, Playzido, and NYX OGS. These are all powerhouses in the iGaming industry, which helps ensure that all of ReelPlay’s great games are made available to players at a number of casino websites. This of course includes all of our white label casinos as well. So if you’re thinking about working with us to start your own casino, you can rest easy knowing that you’ll have access to all of the best games on the market. 

ReelPlay in Review

  • Formerly Known as Chance Interactive
  • Inventors of the Infinity Reels Game Mechanic
  • 8+ Years of Commercial Expertise in iGaming
  • Catalogue of 25+ Games & Growing

ReelPlay FAQs

When was ReelPlay established?

They were founded as Chance Interactive in 2014, but later rebranded to ReelPlay in 2019. 

How many ReelPlay games can be attributed to partner studios?

They have helped partner studios create 40+ slots and counting.

Who is the CEO of ReelPlay?

David Johnson is the current CEO of ReelPlay. 

Which slot from ReelPlay gets the most play?

Shamrock Money Pot and a lot of their other “10K Ways” slots are some of the most played titles amongst new customers and existing players. 


Time to get cracking on your casino!