During our day-to-day business, we are often asked the same or very similar questions about both our White Label Casinos brand and our white label casino software. As such, we’ve decided to create this page of frequently asked questions so that we can make our answers readily available for everyone to read. It’s a great starting point if you’re curious about white label casinos or the iGaming industry in general, so continue reading below to find our answers to some of the most common questions we get from people who are thinking about starting their own online casino.
Company
White Label Casinos was established in early 2023, but had been operating under the iGaming Group umbrella for many years prior.
We are headquartered in Malta. More specifically, our headquarters are located at CF Business Centre, Triq Gort, San Ġiljan, Malta.
There are currently 140+ people working for White Label Casinos and they all play a pivotal role in making the magic happen for all of our clients.
General
For the sake of being brief with our answer, the biggest advantage of having a white label casino is the amount of time and money you’ll save when compared to starting an online casino from scratch. The only real disadvantage we can think of is that some aspects of your white label casino are out of your control. For example, if you have a white label casino, you’ll be required to operate your casino with the license(s) that are available from your white label casino provider. To many people though, that’s actually an advantage because obtaining your own license(s) can be a complex and expensive process.
Our advice here is to select a white label casino provider that offers a platform you think will meet your needs. There are honestly many great while label casino providers operating in the iGaming industry and each one is just a little different in terms of their platform’s features and benefits, so just do a bit of a comparison of the key features you feel will be important to your casino and that will help guide you when deciding which company to work with on getting your casino up and running.
On average, it takes between 4-6 weeks to start a white label casino. Generally speaking, the more customized you’d like your casino to be, the longer it will take to get it up and running.
We have built more than 47 different white label casinos. You can visit our partners page to see a list of some of the white label casinos we have built for our clients.
Solutions
For the long answer, we recommend reading our blog titled What is a White Label Casino. For the short answer though, a white label casino is essentially an online casino that’s ready-made and all you need to do is add your own branding in order to launch.
A crypto casino is an online casino that processes transactions exclusively using cryptocurrency such as bitcoin instead of fiat currency such as dollars or euros. Aside from the currency that’s used, a crypto casino is really no different than a traditional casino.
Yes, with few exceptions, hosting is included with your white label casino.
Managed Services
Managed services are vital components to ensuring the success of your online casino. We offer a wide range of managed services that will not only save you time and money, but will guarantee that you have experienced teams in place to handle the daily nuances of operating an online casino.
Absolutely. We have a dedicated compliance team that knows the ins and outs of the iGaming industry incredibly well.
Responsible Gambling, or RG for short, is incredibly important these days. It always has been in actuality, but these days it’s at the forefront of everything we do here at White Label Casinos. Our RG team, and all of our staff really, receive continuous training related to responsible gambling so you can be confident that best practices are always being implemented and followed in this regard.
Yes, customer support is one of the many managed services that we offer. Our customer support is available 24/7/365 in multiple languages to address any concerns that your players have.
KYC is an acronym for know your customer and it’s essentially an initiative that’s aimed at ensuring that financial institutions and other monetary-driven businesses such as casinos are taking measures to know who their customers are. This is to protect customers by preventing fraud and other unwanted activities.
AML is an acronym for anti money laundering. Originally, this was a key focus of retail casinos, but that has extended to online casinos as well. Most online casinos these days (our included) have elaborate measures in place to detect and prevent money laundering activities.
Licensing
Technically, the platform comes first because if you don’t have a platform, you don’t really have anything that can be licensed. However, we have seen entities obtain a license prior creating or securing a platform to operate their casino on. When it comes to our white label casino software though, we have several different established licenses available, along with an award-wining platform, so you have immediate access to both if you choose to work with White Label Casinos to start your online casino.
The beauty of having a white label casino is that you can often expand into new markets with minimal work on your end. That’s because most white label casino providers are constantly monitoring new markets and are often positioned to enter new markets as soon as they’ve been identified.
Casino Games
Over the years, we’ve built relationships with virtually all of the most popular content providers in the iGaming industry and we proudly make their full suite of games available to our white label casino clients. We also have a dedicated team that monitors emerging content providers to ensure that we are amongst the first to integrate the latest and greatest games.
We have more than 7,500 online casino games available for direct integration into our white label casinos.
We work with over 70 different game providers and new game providers are integrated into our platform on a regular basis.
On average, we import more than 100 new casino games each and every month, with new game releases made available on almost a daily basis.
With 7,500+ games available, you’ll be able to offer your players just about every game type imaginable. This includes slots, table games, live casino games, any many other game types.
Payments
Having mainstream payment methods available is important, but having smaller niche payment methods available isn’t always worth the effort. On our part, we analyze the markets we are active in to ensure that we have the mainstream payment methods available for those markets, which in turn ensures that you’re able to accept all of the most popular payment methods at your casino.
We currently support 40+ different payment methods.
Withdrawal speeds vary depending on method and can range from being processed instantly up to five business days.
Yes, cryptocurrency payments such as bitcoin are supported.
Most mainstream currencies in each of our operating jurisdictions are fully supported.
Player Incentives
Gamification is necessary for two reasons. First, it’s something that a large majority of players these days want. Secondly, it gives you a chance to make your casino stand out from all the others. By utilizing gamification, you can attract and retain players far more easily than you could without it.
Certainly! Since it’s your own casino, you’ll have complete control over your marketing efforts, which includes all bonuses and promotions.
Yes, we actually have a dedicated VIP team that can help you take exceptional care of your most valuable players to ensure that they remain loyal to your casino for many years.
Backend
Our backend is equipped with a user-friendly interface and a wide variety of tools that make managing your online casino a breeze.
Yes, affiliate program software is included so that you can leverage the power of affiliates to rapidly grow your player base.
Design
Of course! Virtually all aspects of your white label casino can be customized to your liking.
Definitely! Your casino will be fully responsive to ensure that your players can play all of their favorite games on any device and in any browser.
Yes, all of the white label casinos that we build are multilingual to ensure that they appeal to a wide audience.