MALTA, 05 February 2024White Label Casinos (WLC), a world-class white label online casino provider specialising in a flexible and modular casino offerings, has partnered with leading technology provider, The Mill Adventure


Based in Malta, The Mill Adventure offers one of the industry’s most comprehensive iGaming platforms featuring unique in-house features and tools, streamlined compliance management, real-time data access, a diverse portfolio of games and payment solutions from leading providers, and more.

As a result of this new partnership, WLC clients will be able to benefit from the platform’s vast arsenal of tools and capabilities, offering them far greater choice, flexibility, and the opportunity to scale dynamically by tailoring solutions that best suit their needs.

With The Mill Adventure’s platform, operators can leverage features designed to ensure efficiency in iGaming operations while boosting player acquisition, engagement, and retention, such as SmartLobbies, the industry’s first AI-driven, fully-automated casino lobby management solution, and promotional tools such as a loyalty shop, achievement levels, tournaments, and bonus system.

Phil Pearson, CEO of White Label Casinos, said: “The Mill Adventure’s platform is one of the most flexible and complete end-to-end platform providers for online gaming, and we are thrilled to announce them as our latest partner to kick-start the year.

“We are continuing to cement our position as the market leader in white label casinos, providing a flexible and even better casino experience than ever before. With ICE just around the corner, we look forward to offering more options, more flexibility, and more premium casinos across our portfolio in 2024 and beyond.”

Sandra Bortolo, Director of Technical Projects at White Label Casinos, added: “We’re delighted to be adding The Mill Adventure into our portfolio. This will significantly increase the flexibility and choice for our clients.”

Bjørnar Heggernes, Commercial Director at The Mill Adventure, said: “Right from the start, our goal has been to promote efficiency in iGaming, from operational automation in running a casino, to engaging players using a feature-rich toolset to deliver a more unique experience. That’s why we’re thrilled to partner with White Label Casinos, as, like them, we believe that building a competitive casino brand shouldn’t be complicated when you have the right platform.”

About White Label Casinos

White Label Casinos is a multi-licensed supplier of – you guessed it – white label casinos. The company is made up of an experienced team of 140+ iGaming specialists working together to demonstrate that it doesn’t need to be expensive, difficult, or time consuming to start an online casino.

That’s because the company’s all-in-one white label solution, together with crypto offerings, make it easy for both individuals and businesses to start their own online casino quickly and affordably. To learn more, visit  

About The Mill Adventure

The Mill Adventure is an iGaming platform and white label solutions provider founded in 2019. Their full-service platform is focused on automation, compliance, and adaptability and features a casino management solution, tournament tool, automated withdrawals, fraud and risk management, CRM, in-house promotional tools, in-depth BI tools, KYC, and Responsible Gaming. Their platform currently supports 5,000+ games, 70+ game studios, and 50+ payment solutions. Their groundbreaking innovations include SmartLobbies, a fully automated casino lobby management solution powered by AI, and Betpool, a social iGaming feature which lets players pool their funds, play casino or bet on sports together, and live stream their sessions. The Mill Adventure currently holds licenses from Germany, Malta (B2B & B2C), and Sweden, as well as a platform certification for the Netherlands, Romania, and Georgia.