When it comes to online casinos these days, there’s certainly no shortage of options for players to choose from when deciding where to play, so it’s imperative that each and every online casino does everything in its power to appear as desirable as possible to prospective new customers.
Now, most retail casinos are able to cater their offerings to a very specific target market seeing as the majority of retail casinos have a localized player base, but that’s seldom the case when it comes to online casinos. Instead, many online casinos are open to a larger international market, which makes things a bit more complex for them in that regard.
Fortunately, there are many globally desirable traits that players tend to look for when choosing an online casino, so it’s really just a matter of checking as many boxes as possible based on the criteria we’ve identified below that players are actively looking when choosing an online casino.
Table of Contents
Games
Given that games are perhaps the most integral part of an online casino, it’s no coincidence that game selection is one of the first things that many players consider when choosing an online casino. And when it comes to game selection, players always want plenty of games to choose from, but they don’t necessarily want to sort through a lobby full of mediocre game titles to find the games that they’re looking for.
Here at White Label Casinos, we boast a portfolio of 7,500+ casino games from the leading game providers in the iGaming industry. By partnering with the leading game providers, we help our clients ensure that their casino lobbies are loaded with the games that players are actually looking for and we do it in an intuitive and organized way that players really seem to appreciate.
The quantity of games available at an online casino is extremely important, but having different types of games available is very important too. It’s one thing to have thousands upon thousands of slots available, but in order for a casino to maximize its possibility of success, it’s imperative that there’s a wide variety of game types available to accommodate different kinds of players.
In that regard, White Label Casinos has got you covered, because our white label casino software is loaded with tons of different game types that will appeal to virtually any player. Our available game types include slots, table games, video poker, live casino games, bingo, virtual games, instant win games, and many other niche games.
We make a concerted effort to ensure that we are only working with the leading game providers in the iGaming industry. In doing so, we’re able to guarantee that players across all of our white label casinos will have access to the best games on the market.
Here’s a list of some of the game provider partners we are working with to give you an idea of the different types of games that are included in all of our white label casino solutions:
- 1×2 Gaming
- Arcadem
- BF Games
- Big Time Gaming
- Booming Games
- Caleta Gaming
- Elk Studios
- Endorphina
- Ezugi
- Fantasma Games
- Felt Gaming
- Fugaso
- GameArt
- Gamomat
- Hacksaw Gaming
- High 5 Games
- Iron Dog Studio
- Kalamba Games
- Leap Gaming
- Mascot Gaming
- Merkur Gaming
- Novomatic / Greentube
- OneTouch
- Play’n GO
- Push Gaming
- Quickspin
- Red Rake Gaming
- ReelPlay
- Revolver Gaming
- Spadegaming
- Stakelogic
- Swintt
- Thunderkick
- Tom Horn Gaming
- Wazdan
Something that we always stress to our clients is that online casinos require regular updates in order to remain relevant with players. Without regular updates, casinos run the risk of becoming static and stale, which can have a negative impact on a casino’s bottom line.
A good marketing team can prevent this from happening by rolling out new promotions on a regular basis, but we do our part to help prevent this too by regularly and seamlessly releasing new games to all of our white label casino clients. In fact, we roll out more than 100 new games each month on average, which goes a long way to keeping players entertained by ensuring that fresh titles are always prominently displayed.
Have a look through some of our previous roadmaps to get a feel for the number and types of new games that we release each month:
Game features are another important factor that players actively consider when deciding where to play. And these days, there are two main features that seem to be at the top of the list for most players. These two features are Megaways and bonus buys.
Megaways is a game mechanic that was created by the game provider Big Time Gaming, but they have since licensed the mechanic to a large number of other game providers. No matter the provider though, Megaways has been an extremely popular game feature these past few years and we expect that trend to continue for the foreseeable future.
Bonus buys are a game feature that allow you to buy directly into a game’s bonus round(s) for a predetermined amount. Essentially, it’s a shortcut to the game’s most popular features without having to spend time or rely on luck waiting to trigger these features naturally. A large majority of new games include bonus buy features these days and many providers have made an effort to retrofit their older games with bonus buy features too.
We make it possible for our client’s to create filters for these types of features directly in their casino lobby, which in turn makes it easy for their players to quickly find games that have these features available.
Tutorials and other forms of game instructions are definitely worth offering because they can help players of all experience levels become comfortable and knowledgeable about the different types of games that are available at your casino.
The great news is that most game providers create this information to accompany their games, which is done in the form of paytables, help pages, or occasionally more elaborate tutorials (especially for niche games). But as an online casino operator, you should definitely consider creating your own tutorials for certain games to help set your players at ease.
Promotions
The beauty of running a white label casino is that all of the hard stuff is already taken care of for you, which means that you can focus the bulk of your efforts on marketing. And when it comes to acquiring new players, marketing is critically important because promotions such as bonuses are some of the best marketing tools at your disposal.
The truth of the matter is a large majority of casino players love getting bonuses. Sure, there’s a few anti-bonus players out there, but they really are few and far between. So to ensure that your casino remains competitive and appealing to the bulk of players, you’ll want to do some research to ensure you’re offering an attractive array of bonuses to both your new and existing players.
Gamification is another very important promotional tool that we believe every casino should be utilizing. In fact, we believe this so strongly that we’ve partnered up with a company called Unibo that specializes in all things gamification. As a result of this partnership, all of our white label casino clients can quickly and easily offer different types of gamification throughout their casinos.
Some of the different types of gamification tools we make available include missions, chases, tournaments, races, jackpots, and prize drops. To learn more about these tools and why they’re important, we encourage you to read through our article about casino gamification.
Loyalty rewards are sometimes overlooked, but they really are some of the most important types of promotions a casino can offer. If you stop to think about it, it’s no small feat for an online casino to build up a stable player base, so it’s all the more important for a casino to do everything in its power to maintain its base of players once it has been established.
The great thing about loyalty rewards is that they don’t always have to be the same types of bonuses that you see being used at a large majority of online casinos. Instead, they can be customized for each specific player seeing as there’s an existing relationship between the casino and player. For instance, cashback promotions are very powerful tools that can be used to retain players and they can be customized based on each player’s level of play. It may also be worthwhile to have your marketing team communicate with your players to get a feel for other types of loyalty rewards that would resonate with them.
At both retail and online casinos, VIP players are critically important and there’s often a direct correlation between the amount of VIP players and the success of a casino. As such, it’s imperative that all casinos cater to their VIP players by offering exclusive benefits outside of any standard bonuses and promotions that are in place.
As part of our managed services, we have dedicated VIP teams in place to assist our clients with the management of their VIP players, but it’s also worthwhile to have a direct line of communication in place with your VIP players to ensure you’re taking care of them in a personalized way. We’ve learned that when it comes to VIP players, no two players are the same, so it really helps to connect with them to better understand what it is that will keep them loyal to your brand for as long as possible.
A referral program, not to be confused with an affiliate program, is a way for your existing players to refer their friends and family to your casino in exchange for a reward. It doesn’t really take much effort to put a referral program in place and the financial benefits of doing so can be significant. After all, word of mouth advertising can’t be bought and is without question one of the most powerful forms of advertising, so rewarding your existing players for inviting their friends and family to create an account at your casino is certainly worth the effort.
It makes sense that players want clear terms and conditions, but you’d be surprised at how many casinos make their bonuses and promotions incredibly difficult to understand. Because of this though, if you take the time to make the terms and conditions associated with your bonuses and promotions concise, it can actually do wonders for your bottom line in terms of acquiring new players. Trust us, your players will greatly appreciate being able to understand what’s expected of them if they decide to take advantage of any bonuses or other promotions that you are offering.
Banking
After games and promotions, banking is probably the next most important factor that players consider when deciding on where to play. Depending on the player, banking might even be more important than games and promotions.
When it comes to banking though, players are looking for a casino that accepts their preferred payment method, which varies quite a bit actually based on a player’s location. For some, it might be a credit or debit card, but for others it could be a bank account, ewallet, or cryptocurrency method.
The good news is that White Label Casinos has you covered when it comes to payment methods because we have integrated 40+ payment methods into our cashier, which means that all of your players will be able to deposit and withdrawal with ease using the payment method they’re most comfortable with.
In addition to being able to use the deposit and withdrawal methods of their choosing, virtually all online casino players want to receive their winnings as quickly as possible. This in indisputable really and it’s quite evident that casinos known to be performing well in the industry are the casinos that have a reputation for paying their players quickly.
Naturally, the speed of a withdrawal can vary a bit depending on the payment method, but here at White Label Casinos we are proud to help our clients pay their players as quickly as instantly in some cases, but always in less than a few business days regardless of the payment method. To better understand why this is so important, we invite you to read our article about why withdrawal speed matters.
Believe it or not, players of all levels appreciate affordable minimum deposits and withdrawals. This can be attributed to the fact that most players like to establish a bit of a comfort level with a casino before making any sizable transactions.
On our end, we ensure that our clients are able to process relatively minimal deposits and withdrawals across most payment methods because we know that many players will begin by making smaller “test” deposits and withdrawals until they are comfortable with the ease and speed of their transactions. Being accommodating in these scenarios can really go a long way to establishing a level of trust with your players.
What’s particularly nice about online casinos in comparison to retail casinos is that wagering limits can be configured quite easily. At retail casinos, wager limits often require a lot of manual configuration and certain games may not be able to accommodate different wagering limits, but that’s seldom the case at online casinos. Instead, online casinos can offer a wide range of wagering limits across nearly all games, which allows them to accommodate players of all levels with ease.
As online casinos become more and more advanced, they’re able to adapt their offerings based on each player’s wants and needs. One example of this is how most casinos these days allow players to use their local currency. And with more currencies supported now than ever before, playing online can be just as familiar to a player as playing at a local retail casino.
Trust
When it comes to establishing trust between a player and an online casino, it’s an absolute must these days for an online casino to be officially licensed in the jurisdictions that they’re operating in. Truth be told, the iGaming industry is still developing in different areas of the world so its not uncommon by any means for a casino to be unlicensed, but players are becoming more and more savvy as time goes by and the overwhelming majority of players these days are looking for licensed casinos.
The good news is that if you’re thinking about starting your own online casino with the help of us here at White Label Casinos, we have multiple different casino licenses available.
A casino’s reputation is something that is reflective of how it treats its current and former players. A great reputation can snowball and lead to a very successful casino operation rather quickly, but a poor reputation can wreak havoc on any growth potential for a casino. Most importantly, a casino’s reputation is an organic measurement, which means that it can’t directly be influenced by the casino itself.
However, a casino can indeed indirectly influence its own reputation by doing right by its players. This means answering support requests in a timely manner, processing withdrawals as quickly as possible, and other things of that nature that are important to all players. In doing so, players will be far more likely to refer their friends, leave positives reviews, and take other actions that will show your casino in a positive light.
When a player chooses an online casino, they are entrusting the casino with their personal and financial information. This information should be safeguarded at all costs, with security measures in place such as encryption and other player protections. After all, if a casino is able to demonstrate its ability to protect its players, those players will be far more likely to remain loyal customers for the foreseeable future.
Customer Service
For a variety of reasons, there is a lot of anonymity associated with online casinos, but that doesn’t always need to be the case. In fact, players have made it known that where they decide to play is largely influenced by the availability of customer service. So if you’re operating an online casino or thinking about starting one, it’s worthwhile to utilize as many contact methods as possible for your players to receive customer service. This could include live chat, email, contact forms, and phone numbers as leading examples.
If the thought of managing a customer service department seems overwhelming to you, rest easy because While Label Casinos offers a fully-managed in-house customer service team as part of the managed services we make available to all of our clients. This means that we’ll provide your players with state-of-the-art customer service, in their local language, so that their concerns are addressed quickly and appropriately at all times.
It’s one thing to have a number of different contact options available, but it’s an entirely different thing to ensure that each method is staffed around-the-clock. After all, casinos are one of the few establishments that typically operate 24/7/365 and therefore it’s vital that customer service is on-hand at all times. There is nothing more frustrating for a player to have to wait hours or even days for their concerns to be addressed, so always make it a priority to provide immediate customer support to your players whenever possible.
At the risk of sounding like a broken record, the speed in which you’re able to perform your functions as an online casino operator can make a huge difference in how well your casino as a whole performs. Just like players want to receive their winnings as quickly as possible, they also want answers to their questions as quickly as possible. Therefore, we can’t really stress enough the importance of having competent and punctual customer service representatives available at all times.
Design
Not only do players like fast withdrawals and fast customer service, but they also expect a very fast website these days. Society has become accustomed to having things available immediately and their expectations are no different when it comes to online casinos. If your casino is incredibly slow, or if there are unnecessary hoops your players must jump through in order to play, you can rest assured that they’ll very quickly move on from your casino to different one. Thankfully, the platform that we utilize for our white label casino software is incredibly fast, so if you’re a partner of ours or you’re thinking of becoming one, you can rest easy knowing that your casino will be among the fastest on the market.
It’s an interesting time these days because people are using computers and mobile devices almost equally to play online casino games. It’s also an exciting time because there aren’t really any barriers in place that would prevent players from playing their favorite games from anywhere at any time. To ensure that this remains possible, all of our casinos are designed to be completely responsive, which simply means that each casino can be accessed from any device and from any browser. We are committed to using best practices to help ensure that our casinos remain amongst the most user-friendly casinos available online.
We’ve already explained why speed and compatibility are important, but it’s just as important for an online casino to be functional in terms of layout and design. After all, a casino can be incredibly fast and responsive, but the layout still needs to be practical so that players can quickly find whatever it is that they’re looking for.
When we are designing white label casinos for our clients, we rely on our experience as well as the input of each client to fully understand who their players are likely to be so that we can design a layout that will work well for them. This way, in addition to offering a fast and responsive casino, players will be able to find their way around easily, which will go along way to helping a casino boost its retention numbers.
Of all the things that players are looking for, design may very well be the most subjective factor of them all. What we mean by this is that different types of players are drawn to different styles of design, so it’s important to take a measured approach in order to cater to the largest number of players. There are a lot of casinos that have elected to use a fairly exotic design and layout, which work really well for niche markets, but they don’t fair as well when dealing with an international player base. So we always do our best to design casinos that are visually attractive and unique, but that also have mass appeal to ensure that our casinos aren’t losing out on any possible customers based on design alone.
In summary, online casino players are actively considering things like games, promotions, banking, trust, customer service, and design when they are deciding on where to play. Fortunately, we have a great deal of experience in all these areas as is evident by the success of our white label casinos.
We pride ourselves on helping clients quickly and easily start their own casinos that are designed to be successful from day one and we’d love the opportunity to demonstrate what we can do for you, so get in touch with us below if you’re ready to get cracking on your casino.